By Sara Barnes
When it comes to advertising their products, IKEA does not shy away from creative marketing. Often thinking outside the box, past IKEA ads are practical, like helping anyone cook a tasty dinner or to dress as Jon Snow. They’ve recently debuted another one of these promotions; this one promises to change someone’s life forever—and that’s not an exaggeration. IKEA’s newest print collateral, developed by the agency Åkestam Holst, encourages women that “peeing on this ad” could reveal that they are with child.
Certainly unconventional but incredibly clever, the advertisement features a …READ THE ENTIRE ARTICLE & LEARN MORE HERE
Source:: My Modern Met